Should I have music at my event and if so what kind?

Explore our relationship with sound in general including music and its effect on our mood and even our health in this fascinating TED Talk by Julian Treasure, ex drummer from the 1980's British art rock band The Transmitters. 

"Music is the most powerful sound there is for two reasons: we recognize it fast and we make quick powerful associations with it as well."  When you plan your event it can be said that what is happening sonically is the defining of a Brand unique to the client company or featured personalities. Thus music choices need to contain these features to have maximum impact: 1) congruence with the visual communication, props & decor; 2) making the music appropriate to the situation, event space, # of guests, etc. ; 3) making the music valuable rather than undistinguished (louder is not better); 4) testing the choice in the sense of being aware of who is listening and an anticipated response. 

Julian Treasure, TED Talk:

https://new.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us

Holophonic Sound is recordings of sounds the human ear hears in an environment either in nature or in a concert hall. These have been recreated in its original 4 Dimensions: 3 for location and 1 for time. Using this new technology one experiences seeing in space what they hear in time!

"In the movie Star Wars, Luke Skywalker's adventure begins when a beam of light shoots out of the robot Artoo Detoo and projects a miniature three-dimensional image of Princess Leia. Luke watches spellbound as the ghostly sculpture of light begs for someone named Obi-wan Kenobi to come to her assistance. The image is a hologram, a three-dimensional picture made with the aid of a laser." Michael Talbot: The  Holographic Universe.

Argentinian physiologist Hugo Zuccarelli recently developed a new recording technique that allows one to create what amounts to holograms made out of sound instead of light.

http://www.acousticintegrity.com/acousticintegrity/Hugo_Zuccarelli.html

test post on GIFs:

Superbowl Sunday, Nat'l Anthem. Compare singers; choose a trophy winner?

For this song the performer must bring a style and voice quality befitting the nature of the occasion, typically one on a grand scale and an approach reflecting the purpose of the song itself that being a representation of our nation. The instrumental and choral accompaniment is also an area for originality. Below are three different singers from sports dates now past. Absent the visuals which is your favorite sound? My choice remains a secret but the last note of the song should give it away.

#1-https://soundcloud.com/user2025252/alicia-keys

#2-https://soundcloud.com/user2025252/whitney-huston

#3-https://soundcloud.com/user2025252/rene-fleming